From Wikipedia: A reclaimed word is a word in a language that was at one time a pejorative but has been brought back into acceptable usage—usually starting within the communities that experienced oppression under that word, but often also among the general populace as well. Now a days I kind of enjoy the typical douche bag for comedy purposes. These guys actually think they are the coolest things on Earth, when really everyone is just laughing at them at their over load of being ridiculous. I take this time to say thank you to all the douche bags, keep it up and stay strong.