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Logos Last Forever, Pay Checks Don’t

01 Dec 2009, written by Riz 0 Comments

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The other day I did a post on some cool and interesting logos, and how they changed throughout history. While I was writing that up, I started to wonder who came up with some of these ideas, and how well were they compensated for their efforts. I would like to think that the person who came up with the Apple logo is busy doing triple front flips into their huge pool of gold coins like Scrooge McDuck. Or maybe that person is actually picking trash out of a gutter trying to scrap together enough cigarette butts to have a solid smoke. As Ive found out by being in the corporate world for a short time, just because you come up with a good idea that the boss likes, it doesn’t mean that your now his new best friend and on the fast track to retirement. Its your job. If you are a full time designer, your prime objective is to make things that your boss, and more importantly, your clients, like. If you didn’t do this, you would be sitting at home watching re runs of The Price is Right, because the amount of designers looking for work is astronomical. These logos have lasted a lifetime, but the people who created them have nothing to show for them except that weeks pay check stub.

NIKE
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When Nike owner Philip Hampson Knight decided to take on the world of athletics and form Nike, he knew that one thing that was most important was the logo. He had a strong sense that the image you project as a brand was as important as your product. He commissioned a local college student to come up with the logo for his newly formed company. The price tag? A whopping 43 dollars. The designer only charged him enough money so she could buy a dress to her Senior class dance. In the end, Mr.Knight is worth about 9.8 billion dollars, and every person on earth knows the Nike check, and the phrase Just Do It. The designer probably wore her new 43 dollar dress for about an hour until she decided that having drunken sex with a frat boy was the best way to top off her college career.

The Smiley Face
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Harvey Ball designed the first Smiley face, while working at State Mutual Life Assurance Company as a freelance artist. This is where doing a good job for your boss comes in. Everyone loved the idea, but Harvey never put a copyright on the design. The graphic was popularized in the early 1970s by Bernard and Murray Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase “Have a happy day”. Ever since, this logo has been licensed out in over 100 countries and is arguably one of the most popular logo/designs of the past 50 years. That has to be tough to swallow.

I Love New York
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I dont really think I need to explain what this is. Everyone in the world knows it, and its been ripped off a million times over. The I Love New York logo is a rebus created by Milton Glaser consisting of the capital letter I, with a heart, and then NY. Its simple, nice, and ohh yeah, it was free! In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also contacted Glaser, a free lance graphic designer to work on the project. Glaser expected the campaign to last only a couple months and did the work pro bono. That means FOR FREE. Since then, the logo has spawned many different versions, and is known world wide. This one actually has a happy ending though. When Brooklyn Brewery was looking for a logo, they went to Milton Glaser. As an established artist at this point, he did not feel right charging a start up brewery an extreme amount of money for his services. Instead, he made a deal that he would do the logo for a life time supply of Brooklyn beer. Each month, cases upon cases are dropped off at Glasers studio in Manhattan. Sounds just about right to me.


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Paint in Water Looks Awesome

01 Dec 2009, written by Revelation 0 Comments

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Mark Mawson from Sydney captures these beautiful shots by dropping paint in water. The colors and the lighting are simply amazing! Author said that in these color shapes everyone sees what they want to see, which I totally agree. When the paint hit’s the water it explodes with a mind of it’s own, no experience will be the same, which makes every experiment unique.
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Spiraling Wave Photography

30 Nov 2009, written by Revelation 0 Comments

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There’s a pretty good chance that most, if not all of us would rather be at the beach than sitting in front of a computer. It holds a special place in the heart of humanity– the sun, the sand and the surf have a truly captivating nature. Some photographers have journeyed into the surf itself with waterproof cameras in hand, attempting to capture the beauty as the waves roll toward the beach. By snapping their shutters at precise moments, these photographers have created breath-taking images that evoke deep emotion with their viewers. Here are a collection of Wave Photography pictures that we felt compelled to share.

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Unique Sleeping Bags

30 Nov 2009, written by Riz 0 Comments

We here at ZootPatrol are into anything and everything outdoors, and hiking and camping are both right at the top of the list. We have been spending the last few summers trying to conquer the Appalachian Trail a little bit at a time, and when I saw some of these outdoor beauties, I just knew that I had to share them. How great would it be to wake up in a Jabba the Hut sleeping bag, or to get tucked into a bag shaped like a horse. Hiking 20 plus miles a day through up and down terrain can be daunting, but if you woke up and crawled out of a dead bear, that might just be the triumphant boost you need to take on Mother Nature. This is yet again another item that will be added to the “why the FUCK didn’t I think of this” category.
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Japanese Rice Field Art

30 Nov 2009, written by Revelation 0 Comments

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We have all seen crop circles on T.V. and, or in the movies, but over in Japan they do it a little differently. Every year Japanese farmers plant their rice in different patterns and use different color rices to create colossal sized art. The farmer’s fields act as their canvas to portray their art to the skies. Unfortunately for the average person it can not be seen, unless you are in an airplane or you have access to zootpatrol. It looks like you have the latter so enjoy.
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Grave Yard Atlantic. The Heart of New Jersey Surf

30 Nov 2009, written by Riz 1 Comments

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Do you know anyone who is so in love with something, that every time they talk about it, their eyes light up and you almost need to slip them a xanax to calm them down? Well thats how my two good friends Ryan Buterick and Frank Consoli are when they talk about surfing. I have to constantly remind them that every day they surf can’t be “the most epic shred session ever”, but that goes in one ear and out the other. They are New Jersey surf to the core, and it is inspiring to see someone who cares about something that much. They appreciate, and respect the ocean, and through this they have designed a unique clothing line, Grave Yard Atlantic, to express what life if like for a New Jersey surfer. If you dont live on the East Coast, then their is really no easy way to explain that surfing in NJ isnt about getting out there on hot summer days. Its about waiting for the cold to roll in and layering on the extra 15 pound wet suit so you can ride in the winter. Only the dedicated are privileged to the bigger waves in NJ, and GYA is focused on getting that point across.
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The Snowtunnel – Shred Year Round

27 Nov 2009, written by Riz 1 Comments

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With winter right around the corner ( I say that because its about 55 in NJ right now) the snow is sure to be dumping in a few short weeks, but when the summer time comes around your going to need something to scratch that itch. Similar to the man made surf pools which are popular all over the country, the SnowTunnel lets you shred year round, anywhere you want. The SnowTunnel uses real snow, and is actually cheaper to operate than many of the other traditional refrigerated parks. How gnarly would it be to have this in your back yard? Nothing sounds better to me than being able to rotate surf and shred in 90 degree weather.
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15 Sweet Home Theater Set Ups

27 Nov 2009, written by Revelation 0 Comments

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Watching movies is a hobby of every man, woman, and child on Earth, but watching those movies on your 27″ tube television set you still have from 1989 doesn’t really capture the action like it should. So with the holidays creeping up, maybe you can score one of these movie theaters as a Christmas gift from your girlfriend, hint hint. Chances are that won’t happen so enjoy the eye candy.
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What Your Really Having On Thanksgiving

26 Nov 2009, written by Revelation 0 Comments

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Hey zooters, sorry for the lack of material today, but like the other 90% of the population today, we are hung over as a son of a bitch. On Thanksgiving you have a lot more than just food. Today you will have 5 hours of painful conversation about your shitty career path, and a constant reminder that your still single from your diaper wearing grandma. On top of that you get to have all the dirty things you did the night before run through your mind like tornadoes, while talking to your grandpa about World War II. My suggestion is you chug a bottle of wine and say you are feeling tired, but swear it isn’t because you are hung over, blame it on the tur-ta-ta-tur-tur-ta turkey. Yes it does make you fall asleep, it is not a myth. Turkey contains a naturally occurring amino acid called tryptophan. In fact, all poultry meat contains tryptophan. A normal turkey dinner will contain mere micrograms of tryptophan, though, and this is about the average for all poultry meats, so there’s nothing particularly special about the tryptophan levels in turkey specifically. The real reason people fall asleep is because A. they just ate 8 times the normal food intake in one sitting and B. they want to get out of horrible conversations. So in reality you can bottle up turkey and sell it to frat guys as a date rape drug if your getting low on cash, those silly meat heads will buy anything to get them laid. Thank you all for the support and we really are thankful for all your comments and emails. Now kick your feet up, watch some football, and have some terrible conversations. O.J. Simpson take it away.
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The Best Mid Term Answer Ever?

25 Nov 2009, written by Riz 2 Comments

Sooooo, Im not really the best at answering essay questions, but Im pretty sure even if I blew an 8ball and drank a 30 of bud cans I would still come up with something better than this. However, Im happy this kid smoked a dutch and went to class, or else I wouldnt have been able to laugh till I was red in the face in my work cube.

” I award you no points, and may God have mercy on your soul”

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