To promote a skate shop in Brazil, designer Beto Janz has made unique skull art from reused skateboards. And the catch is that the customized boards are left on the streets for people to find and keep them.
Notes about “Broken Decks” (from Janz’s website):
Ultra Séries Skate Store has gotten a new structure:
In order to promote this new spot, designer Beto Janz customized used and broken decks, using the decks to produce skulls. Stickers with the brand and the address of the new stores were applied to them and they were left on streets nearby main skateboard places around Curitiba/Brasil – Therefore, anyone who finds them, gets them. An “underground” way of promoting the store.