I don’t know if it is because I am hard to impress with cool stuff, or I just see so many gnarley things searching for stuff for zoot that I have become numb, but this is a product that really got me excited. The company is called WeWood and they make watches that are made completely from natural wood. Feel the difference nature can bring. Completely absent of artificial or toxic material. The best part about these time pieces is that when you buy one, they will plant a tree because of your purchase. They have partnered up with tree planters, American Forest, the nations oldest non profit conservation organization. One Watch One Tree One Planet is their moto, and not only are these watches impacted the Earth in a amazing way, they are also friggen awesome looking, double whammy. They range from $119 to $139 and are available for men and women. My birthday is coming up so if anyone wants to buy me one I won’t be upset, thanks. Go to their website found here to get yours, and mine.