Joe Camel is trying his hardest to fit in with the Joe Cools of Williamsburg with an ad campaign aimed at hipsters. For the month of January, tobacco giant R.J. Reynolds plans to turn its Camel cigarette packs into an homage to the increasingly trendy neighborhood in Brooklyn. The packs will bear the neighborhood’s name along with pictures of the Williamsburg Bridge, the area’s iconic lofts and silhouettes of musicians. The neighborhood is one of 10 around the country represented in a campaign celebrating the lifestyle of Camel smokers. This might be going a little too far for most of the folks on Bedford Ave, although for them to agree with anything just wouldn’t be their style. The back of the pack reads..

Some call it the most famous hipster neighborhood but its not about being hip. It’s about breaking free. Its about last call, a sloppy kiss goodbye and a solo taunter to a rock show in an abandoned building. Its where a tree grows. Its camel in the Williamsburg corner of Brooklyn